How do you bring five fiercely competitive NBA owners together off the court for the creation of a new joint venture? Through a shared passion for tequila, obviously. On this episode of The Courageous Podcast, Co-Founder and CEO at Cincoro Tequila, Emilia Fazzalari, takes us on an exclusive journey into the birth of this iconic brand. Learn how Emilia, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Michael Jordan joined forces and tirelessly tasted over 1,000 tequilas for three long years until they perfected Cincoro. We cover how this unique group came together, how Emilia took the reigns to become CEO of the brand and how Emilia learned to “be like Mike” when it came to sipping her tequila — with one large rock and a slice of orange. Finally, Emilia shares her you-can’t-make-this-up-if-you-tried, marriage-turned-Hollywood-sitcom coming to a TV near you this Fall thanks to NBC.
How do you bring five fiercely competitive NBA owners together off the court for the creation of a new joint venture? Through a shared passion for tequila, obviously. On this episode of The Courageous Podcast, Co-Founder and CEO at Cincoro Tequila, Emilia Fazzalari, takes us on an exclusive journey into the birth of this iconic brand. Learn how Emilia, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Michael Jordan joined forces and tirelessly tasted over 1,000 tequilas for three long years until they perfected Cincoro. We cover how this unique group came together, how Emilia took the reigns to become CEO of the brand and how Emilia learned to “be like Mike” when it came to sipping her tequila — with one large rock and a slice of orange. Finally, Emilia shares her you-can’t-make-this-up-if-you-tried, marriage-turned-Hollywood-sitcom coming to a TV near you this Fall thanks to NBC.