For most of his career, Shaun Belongie helped brands find their voice. Now he’s responsible for the story of one of craft beer’s most iconic companies. In this conversation with Ryan, the CEO of New Belgium Brewing reflects on the unlikely path from marketing to the top seat, and what shifts when the decisions get heavier. They talk about leading through the Asheville flood crisis, making bets in a beer industry that has gotten harder and less predictable, and why innovation only works if you can stomach failure along the way. Shaun also shares what Voodoo Ranger taught the business, why some ideas need to stumble before the next one can fly, and how story becomes a leadership tool once you are the person everyone is looking to for direction.
For most of his career, Shaun Belongie helped brands find their voice. Now he’s responsible for the story of one of craft beer’s most iconic companies. In this conversation with Ryan, the CEO of New Belgium Brewing reflects on the unlikely path from marketing to the top seat, and what shifts when the decisions get heavier. They talk about leading through the Asheville flood crisis, making bets in a beer industry that has gotten harder and less predictable, and why innovation only works if you can stomach failure along the way. Shaun also shares what Voodoo Ranger taught the business, why some ideas need to stumble before the next one can fly, and how story becomes a leadership tool once you are the person everyone is looking to for direction.