From wireless bluetooth earbuds to state-of-the-art webcams, powerhouse Logitech hosts 7000 employees and generates 2.8 billion in global revenue annually. Since 2013, at the helm of it all, has been the deep thinking Logitech Chief Executive Officer (CEO), Bracken Darrell. Bracken has ventured on quite the journey to Logitech’s top seat. Prior to his time in his current position, Bracken experienced an amalgamation of experiences steering many household brands at Procter & Gamble, Whirlpool and General Electric. His leadership style has inspired teams and rejuvenated iconic brands such as Old Spice, Gillette, Braun and KitchenAid. Prior to starting his career with Arthur Anderson and PepsiCo, Bracken earned his M.B.A. from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas. In this lively episode we run the gamut in our conversation. If you’re passionate about leadership, inspiration, maintaining a new comers mentality and the importance of communication, then you’re in for a treat. Bracken also “let’s us in” while sharing a few stories of his childhood. We learn how that gave him a desire and drive to succeed in business along his path to the role of CEO. Learn why “success" and “failure" need to get shown the door from your vocabulary. Gain insight on the importance of constant experimentation. Enjoy a definition on how time can be on your side especially when it comes to taking on life's novelties. Hear Bracken’s take on a few served up Business Haikus. And, finally, learn the importance of courageously embracing your inner rebel.
Show Notes:
3:26 - Background of Bracken and growing up in Kentucky
5:00 - Where Bracken’s drive came from
6:30 - Transition from sports to leadership
7:14 - How consuming content can help with analogies in business
8:30 - Setting goals early to achieve success
10:00 - Why reporting doesn’t matter if you use influence
11:40 - Communicating is the key to developing trust
14:08 - How and why Bracken decided to fire himself
17:13 - Staying hungry
19:15 - Negative blessing
19:55 - Business Haiku’s
23:28 - Bracken’s definition of time
28:00 - How to get inspired
30:56 - OGSMT - Objectives, Goals, Strategy, Measures and Tactics
35:46 - On being yourself and embracing your inner rebel
38:16 - Bracken’s definition of courage