Michael Stahl is the freshly minted CMO of “disaster clean-up” company Servpro. On the job for a mere 3 weeks, a pandemic ensues. Unable to move to his soon-to-be-new Nashville home, Stahl had the courage on a Zoom leadership call to suggest Servpro devote focus and resources to develop a robust cleaning program for the purposes of mitigating the Covid crisis spreading across America. 18 days later, the “Certified Servpro Clean” program rolled out nationwide. We discuss what it was like for Michael to suggest this pivot, the reality that Michael had to win over a team he still hasn’t met in person and the necessary speed at which the company moved at to provide customers with a product they so desperately needed. If you ever wondered “why not you, why not now”, this is a must listen episode about jumping on a corporate opportunity and taking courageous action.
4:39 - ServPro's Time to shine (during Quarantine)
5:32 On the front line cleaning up the crisis
7:19Getting Calls To Clean Up Covid
8:07 The Courage to Suggest a Pivot (6 weeks into his new job)
8:35 We Serve Up A Different Title For ServPro's CMO
9:27 Launching "Certified ServPro Clean"
10:29 With Covid, it isn't about what you can see; it's what you can't see
11:34 Attacking Covid with The 3Cs
12:30 The difference betwen 1) the emergency clean, 2) the proactive "reduce the spread of Covid" clean
14:05 Never Stop Listening
16:42 The Courageous Cleaning Teams In The Field
17:59 "This is a Villain You Can't See"
19:29 The importance of the C-Suite having opens lines of communication
19:47 This is Our Time
21:54 Did Michael Make Believers or Fake Believers?
24:07 The #1 Priority for CEO's: Keeping physical premises safe
25:46 Building Internal Trust
33:19 Navigating United Healthcare
38:03 Why Not You. Why Not Now.
39:12 Putting what he calls "the trifecta" in play
40:07 Trifecta: Do Good Work. Get Compensated for doing so. Expand the brand (all at the same time).
42:57 Making the world a bit better -- especially when that means spending time away from your family.
44:54 Courage Breeds Courage