The Courageous Podcast with Ryan Berman

The Courageous Podcast Episode #35: Julian Cole (Strategist / Founder Planning Dirty Academy)

Episode Summary

Culture eats strategy for breakfast. Yet nailing an inspiring strategy can be the fuel a culture nourishes on to achieve its maximum potential. When it comes to unlocking true insight, there may be no one sounder on the planet than the founder of The Planning Dirty Academy Julian Cole. On this episode of The Courageous Podcast, Julian joins us from Australia to explain the cost of change, the price of courage and his insightful RICK process (no spoiler alert here) to taking on reinvention. If your job includes the hard task of socializing ideas or you are personally interested in becoming a strategy sherpa then take this episode for a gander.

Episode Notes

4:00 - Background on Julian

5:02 - Moving back to the land down under

5:34 - The path to entrepreneurship

7:50 - What is account planning and why is it important?

9:36 - Looking through the consumers eyes

10:57 - An example of insight and strategy

13:08 - Relaunching PS4 and the opportunity

16:25 - Process from problem to insight to solution

21:57 - Subjectivity and getting past the right and wrong answer - the creative leap and connecting the dots

24:11 - Hallways over boardrooms - a coalition

26:31 - socializing an idea

27:35 - 50 % of the job is the craft and 50% of the job is the diplomacy

31:55 - Underestimated the amount of work necessary to run the academy

37:46 - Breaking away from the institutional knowledge

40:14 - Key ingredients to change

41:17 - Julian's definition of courage

42:55 - The cost of courage

43:52 - The RICK model

48:36 - Tying the idea back to the strategy