Chris Kneeland is the tell-it-like-it-is co-founder of The Gathering which is, as the name suggests, a gathering that takes place in Banff’s Canadian Rockies by a consortium of world-class brand makers who wish to study, honor and celebrate the world’s best brands. On this episode of The Courageous Podcast, Chris and I discuss what goes into making this event as well as how his “day job” as the CEO of proactive creative agency “Cult" has evolved over the last decade. This includes a passionate back and forth about why brand leaders continue to make the very same mistake: putting stories into the world that don’t truly mirror what’s going on behind the curtain in their culture. And, if you’re a fan of Business Haiku’s, Ryan tests a few new ones out on Chris. Enjoy.