Ever show up to a party with a 6-pack of water? If you have, you most likely haven’t been invited back. Unless that sixer was comprised of stone-cold tallboys from Liquid Death Mountain Water. In just three short years, LDMW is “murdering thirst” by disrupting a boring-than-still-water commodity category. At the center of it all is Greg Fass; recently named by Forbes as one of 50 most Entrepreneurial CMO’s of 2022. On this episode of The Courageous Podcast, we are joined by Greg who has made a name for himself as a builder of consumer brands. He was the 2nd full-time employee at MeUndies, where he was at the forefront of non-traditional social-first brand marketing. Today, as Liquid Death Mountain Water’s VP of Marketing, he takes great pride in subverting all water category conventions. Greg grew up in the snow, skate, and surf world and unapologetically shares that he hates corporate marketing, in his words, “as much as everyone else”.