South African Marc Sidelsky believes in the power of storytelling, finding your voice and following it. Marc, an award-winning commercials director, tends to create scripts that disrupt and flourish in the market including his recent brave accomplishment of going straight to a CEO with an idea (Stussy X Nike) that one year later won honors at all major advertising festivals including the Clios, One Show and D&AD. On this episode of the podcast, Marc shares where his passion for story-making started and gives smashing advice for anyone looking to push themselves in the content generation game.