A birth. A death. An anniversary. A circled date on the calendar. A special occasion where sending flowers or chocolates can bring loved ones together; even when they're physically thousands of miles apart. Now, imagine if this memory-making moment doesn’t show up on time. This is the anxiety that comes with being Charlie Cole, the Chief Executive Officer of FTD, the modern florist collective. In this episode, Charlie and I discuss what it was like joining the company days before the lockdown in March 2020. Charlie shares what surprised him the most — that he didn’t know about — until after he accepted the job. Finally, we banter back and forth on where fear and courage show up for him as he tries to reinvent a legacy brand that deserves its own flowers for turning 112 years old. Enjoy.