Cheerios. Lucky Charms. Cinnamon Toast Crunch. Susan Pitt is a serial cerealist and seasoned Brand Experience Director who has spent just under a decade at General Mills believing none of the decisions we make as consumers are all that rational. As she puts it, “we’re all wired for story”. Susan dedicates her days to helping craft some of the world’s most iconic brands known in our culture. On this episode of the podcast, we learn of Susan’s career path starting out on the agency side. As an observationalist, she articulates the distinct differences between the MBA mentality found in most people on the brand side vs the scrappy nature of “agency life”. Her work at General Mills has earned Effies, Cannes Lions, One Show and others – all while living out her personal motto: doing serious work without taking herself too seriously.