Katie Babineau is the versatile Global Head of Marketing at Snap Inc where she currently helps Snap Labs think through innovation with a keen focus on the future of Augmented Reality. Katie shares her path from Sony to GoPro to Apple before giving us an inside peak on what life has been like — now celebrating her one year anniversary — at Snap. She shares the differences between here-and-now AR vs what AR may look like in the future, discusses the importance of staying curious, and gives us her take on Tik Tok. Finally, we discuss the not-so-augmented-reality of navigating work in a Covid world which grants her the opportunity of doing what she loves from a city that she loves: San Diego.
2:35 - Getting The Band Back Together For One Podcast
5:00 - Describing her versatile roles to today
5:22 - Driven by curiosity and challenge
7:20 - Katie's Objective: Work on Global brands from San Diego
8:17 - Relationships matter
9:32 - Katie explains her time at GoPro
11:06 -Katie's "up and down" relationship with San Diego
13:57- Making the jump to Snap
15:20 - Snap: a leader in vertical content
17:06 - Gen Z on Snap -- especially during Covid
18:29- Katie shares that Snap is driven by their values
19:10 - Snap values: Smart. Kind. Creative.
22:47 - Katie discusses Snap's current growth mode
24:15 - The perks of starting on the same day as your boss: Kenneth Mitchell
26:06 - What to do when you don't know...
27:09 - Having A Curious Mindset
28:15 - Good results are contagious
28:32 - It becomes a winning game
29:06 - What advice would Katie 3.0 give Katie 1.0?
30:51 - A mind shift: having a plan to staying present
31:43 - Working on a brand she believes is everything...
33:48 - Consumer's don't have time for marketing BS
34:50 - Katie discusses Tik Tok
37:26 - The business value of AR
39:03 - Leading with transparency