When most British folks talk about football, they’re bantering over the one where players score goals vs field goals. But in this episode of The Courageous Podcast, Will Misselbrook shares his story of being front and center for the most talked about rebrand in NFL history. Will takes us behind-the-curtain for a look at his work with the recent rebrand of the Washington Commanders. This includes a look into what it took to build and run a first-of-its-kind Branded Entertainment Studio in the NFL, composed of content creators, designers, producers, marketers and social media specialists. Will also touches on his new journey with his recent move to the “other football” — now the Chief Creative Officer/Chief Content Officer at the iconic LA Galaxy. This includes his current challenge of re-igniting a ravenous fan base who are craving a return to their glory days.
When most British folks talk about football, they’re bantering over the one where players score goals vs field goals. But in this episode of The Courageous Podcast, Will Misselbrook shares his story of being front and center for the most talked about rebrand in NFL history. Will takes us behind-the-curtain for a look at his work with the recent rebrand of the Washington Commanders. This includes a look into what it took to build and run a first-of-its-kind Branded Entertainment Studio in the NFL, composed of content creators, designers, producers, marketers and social media specialists. Will also touches on his new journey with his recent move to the “other football” — now the Chief Creative Officer/Chief Content Officer at the iconic LA Galaxy. This includes his current challenge of re-igniting a ravenous fan base who are craving a return to their glory days.